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Website First Impressions: Reading Your E-Commerce Aura
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When it comes to designing an e-commerce website, storefront 'usability' is one critical issue you should be loath to neglect. Beyond essentials like fast download times and intuitive navigation, an effective e-commerce website must boast equally intuitive catalog and order-interface systems, with the least number of obstacles. How you interface with your customers is critical, and terms like 'usability', 'architecture' and 'flow' suddenly take on increased significance. Even your text and marketing content must be conceived in terms of design, in terms of global impact, in terms of 'cognitive usability'. (2001-06-03)
The link address is: http://www.ecomresourcecenter.com/ecom_connection/0601_1.html
