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Valuable Consumers Demand Personalization
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Cyberatlas: Frequent online purchasers are more likely to spend more money at Web sites that offer personalization, according to survey conducted by Cyber Dialogue. More than half (56 percent) of the respondents said they are more likely to purchase from a site that allows personalization, and 63 percent are more likely to register at a site that allows personalization or content customization. The implication for online sellers is that the most desirable customers increasingly want to receive improved service or relevant benefits from Web sites that can remember their personal information and subsequently tailor that information to their personal needs and interests. (2001-05-13)
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