Stan Malcolm, Ph.D.
E–learning and language change — Observations, tendencies and reflections
Designing Embraceable Change
The Right Tool
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Content Magazine: This article describes how Ace Hardware used an online dealer community to increase sales so much that it achieved a 500% return on its investment in the first six months. The company estimates that fully one-third of its dealers use the site at least weekly. Some check in every day. The Ace Hardware dealers use the online community to discuss and post questions about hardware and Tools. (2001-01-01)
The link address is: http://www.contextmag.com/setFrameRedirect.asp?src=/archives/200012/Feature2TheRightTool.asp
