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Testing Web Sites with Eye-Tracking
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User Interface Engineering: "Thanks to some recent usability studies we conducted using an eye-tracking system, we now have real evidence of where users actually look when they view a web page. It’s clear that users quickly learn to look where they expect to find content. They also quickly learn to avoid areas where they don’t see—or expect—what they’re looking for, including banner ads and parts of the page outside the central area." The study found" "...users typically looked first in the center area, then in the left panel, then in the right column. Users spent an average of 11 seconds on each of the pages..."
The link address is: http://www.uie.com/articles/eye_tracking/
