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Report: Customer loyalty is e-commerce king
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Repeat customers spend more, the report said. For example, the average repeat shopper at an apparel site spent 67 percent more in months 31 to 36 than in the first six months of shopping at the site. In addition, repeat customers refer significantly more people to a site, and those new customers over three years spend 50 percent to 75 percent of what the original customer spent, the report stated. (2000-04-02)
The link address is: http://archive.infoworld.com/articles/ic/xml/00/03/31/000331icreport.xml
