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Pop-up Internet Ads: More Eyeballs -- and More Frowns
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A new report from Statistical Research, Inc. (SRI) shows that pop-up Internet advertisements are 50% more likely to be noticed than banner ads, but also that they are 100% more likely to be considered intrusive. Nearly half (49%) of active Internet users "agreed strongly" that pop-up ads get noticed (versus 33% for banner ads); but 62% felt strongly that pop-ups interfere with their reading or use of a Web page (compared to 31% for banners). Respondents also were less likely to view companies that use pop-ups as being industry leaders. (2001-05-13)
The link address is: http://www.statisticalresearch.com/press/pr050301.htm
