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Online Shoppers Frustrated By Confusing Sites
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According to this TechWeb news article "A research company estimates online retailers could lose as much revenue as the entire retail industry is set to earn during the upcoming holiday shopping season. In a consumer research study conducted on a dozen of the largest online retailers, 39 percent of customer buying attempts online and 56 percent of product searches failed." (1999-10-03)
The link address is: http://www.techweb.com/wire/story/TWB19990928S0016
