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Harnessing the Power of Online Pricing
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According to this article on a recent internet retailing study by McKinsey & Comapany. most buyers do very little cross-shopping. The report cited data showing that 89 percent of online book shoppers and 84 percent of toy shoppers bought at the first site they visited. However, the study found that "price changes that appear capricious or, worse, deceptive can cause long-term damage to a company's price proposition." (2001-03-25)
The link address is: http://www.ecommercetimes.com/story/8370.html
