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Eyetracking Study of Web Readers
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In this Alertbox article, Jakob Nielsen discusses the findings and implications of the Poynter Institute eyetracking study on Newspaper sites. Nielsen concludes "Adding one more study to the list of evidence for different reading behavior will hopefully convince more Internet executives of the need write differently for the Web and hire specialized Web editors who understand online content." (2000-05-15)
The link address is: http://www.useit.com/alertbox/20000514.html
