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E-tailers Benefit When Customers Run the Show
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E-Commerce Times: According to this article on web site personalization, a Harvard Business Review study found that 93 percent of those surveyed have indeed customized at least one Web site for themselves, and 25 percent have customized more than one. However, 42 percent of respondents said they saw no real advantages of a Web site deciding their preferences or interests for them. (2001-05-13)
The link address is: http://www.ecommercetimes.com/story/9477.html
