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Customers crave simpler financial services

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CNet: According to this report and a survey of financial services web sites: "...the majority of consumers polled said what matters most to them in a financial services company is the quality of its customer service and whether it offers federally insured accounts. The biggest drawback to offering more services is that more is often less when it comes to navigating Web sites, Jupiter said, adding that new services often lead to a cluttered and confusing site. (2001-04-15)

The link address is: http://news.com.com/2100-1017-255602.html?legacy=cnet&tag=mn_hd

Created by rdickelman
Last modified 2005-01-17 03:57 PM
 
 

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