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The cranky user: Instant back buttons
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IBM DeveloperWorks: In this article, we discuss things that drive users away from pages even before the page is done loading. There are several main reasons why a user might abandon a page. Time is one of them; a page that takes longer than a user is willing to spend will be abandoned. Presentation problems (such as awful color schemes) can also drive people away. Annoying content may cause users to give up on a page, either because it's distracting or because it takes too long to load. Finally, a page with no content can drive people away as quickly as anything. (2001-06-03)
The link address is: http://www-106.ibm.com/developerworks/library/us-cranky7.html?n-us-5311
