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Beating the Checkout Blues
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Cooper Interactive Newsletter: Every substandard interaction you introduce to your store is a barrier that lies between your customers and a completed transaction with you. If you're a businessperson who sells online-or anywhere else for that matter-it's worth spending the extra time, money, and effort required to remove the barriers and nuisances from your checkout process to make it easy for people to give you their money. (2001-07-01)
The link address is: http://www.cooper.com/insights/journal_of_design/articles/beating_the_checkout_blues_1.html
