Donald A. Norman
"My expertise is in understanding the relationship between people and technology: the social and human components of design, experience, and everyday life. I serve on company advisory boards and give keynote addresses to conferences and company offsites. And of course, I teach, think, and write.
I caution that logical analysis is not a good way to predict people's behavior (nor are focus groups or surveys): observation is the key. I caution that the time frame for adoption of new technologies is measured in decades, not the months everyone would prefer. And I help formulate new products and services.
For both products and services I'm a champion of beauty, pleasure and fun, coupled with behavioral and functional effectiveness."
Books by Don Norman:
Note: The Psychology of Everyday Things and The Design of Everyday Things are the same book.
Links about Don Norman:
Don Norman's home page (with information about his company, his philosophy, background, publications, and other ventures)
From Ballots to Cockpits: Questions of Design, by Kenneth Chang (The New York Times, January 23, 2001). A new profile of Don Norman, including his comments on Florida's notorious "butterfly ballot." (Note: access to The New York Times requires free registration.)
A Conversation with Don Norman, by John Rheinfrank (Association of Computing Machinery's Interactions, Vol. 2, No. 2)
Interview with Don Norman (Minneapolis Star-Tribune, 1996).Donald Norman, "The life cycle of a technology: Why it is so difficult for large companies to innovate" (1998).
Don Norman on "The Future of Higher Education: e-Education." Announcement of a talk at Northern Illinois University, September 28, 2000 (no text, but some pictures taken at the talk).
Interview and biography of Norman in Italian on MediaMente.
Norman's listing with Leading Authorities, a speakers' bureau.
Transcript of interview with Don Norman on Russell D. Hoffman's radio program, High Tech Today (June 21, 1995)
Humanizing Technology, preface from Donald A. Norman, Turn Signals Are the Facial Expressions of Automobiles (Reading, Mass.: Addison-Wesley, 1992)
Defending Human Attributes in the Pursuit of Performance-Centered Design, an interview with Donald Norman by Gary Dickelman.
Last modified 2004-11-17 05:16 AM