Information Anxiety 2
Enterprise Information Architecture: A Semantic and Organizational Foundation
Using Words, Words, Words to Set your Site Apart
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The eCom Resource Center: Here's the lesson: Whether it's product copy, web content, or e-mail promotion, words are going to be your primary medium of exchange, your main currency of persuasion, and your direct channel for online branding. On the Internet, content is where it's at - and when your Flash intro expires, your language must have the power to back up your pyrotechnics. This means that your words have to grab attention. And let's be honest: if Internet users are making return visits to your site, it's not just because of your graphics. It's because you have sturdy, compelling content. (20001-01-28)
The link address is: http://www.ecomresourcecenter.com/ecom_connection/webcon.html
