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E-commerce Guide: Want to be able to determine what visitors encounter when they visit your site? Then put together this easy usability test. Here are the ingredients: two computers; your site and a competitor's site; two Internet users of equal dexterity; a shopping list; and a timer. Set your users up at separate terminals and arm them both with the same shopping list. Don't put too many items on the list but make sure there is a good mix of products that include non-brand (any black sweater) and specific items (Calvin Klein's cK Be cologne). (2001-03-25)
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