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5-Second Tests: Measuring Your Site's Content Pages
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Fly on the Wall
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IBM developerWorks: For developers to make products that delight customers, they need adequate information about who exactly the customers are and what their requirements are. The User-Centered Design (UCD) process provides numerous options for gathering both customer and user input, with wide variation regarding the time involved, labor required, overhead costs, and validity of the information collected. The "Fly on the Wall" (FOTW) technique is a low-cost, low-overhead method of collecting valid customer data. The method is illustrated here through a pilot study that used first-hand, unobtrusive observations by UCD practitioners to collect valid customer data in a timely, cost-effective manner in collaboration with development and marketing staff. (2001-09-02)
The link address is: http://www-106.ibm.com/developerworks/library/us-fly.html?n-us-8301
