Theodor Holm Nelson
Top 10 Ways to Lose Your Intranet Users
Web Dominance: A Matter of Choice?
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E-Commerce Times: According to this editorial, Yahoo!, America Online, Microsoft, and Napster account for half of all the surfing time in the U.S. because they are a snap to use. There is very little brainwork involved in navigating around, say, Yahoo!. Everything has a place and a label that is clear and for the most part self-explanatory. It gets even easier when you return. That's what e-commerce needs to understand. Smart e-tailers already know that their audiences are coming at them from AOL, Yahoo! and Microsoft, but once the surfers are brought to an e-tail site, keeping them there seems to be another trick altogether. Too many e-commerce sites still present visitors with riddles in terms of their layout and design. Site-specific search engines too often don't work, or return hundreds of hits. All those hits might have seemed like a bounty in our exploration phase, but in the practical age, they are a waste of time. (2001-06-10)
The link address is: http://www.ecommercetimes.com/story/10290.html
