True Simplicity: Krug-o-rama!
WebWord.com: An interview with Steve Krug, author of Don't Make Me Think "The whole notion that users are dying for "rich content" has always struck me as a strange one. I think it's based on the idea that the Web is going to be TV when it grows up, and the only thing that's keeping it from growing up is a lack of bandwidth. For me, it's like saying that movies will be better when they're all holographic, or even that they got better when they made the transition from black and white to color." (2001-07-01)
The link address is: http://www.webword.com/interviews/krug.html