Trapped on the Web?
In this E-Commerce Times editorial Elizabeth Blakey asks, "So, why is it that many e-commerce sites feature clunky navigation? The so-called mousetrap -- a Web site that traps surfers because hitting the "Back" button takes the visitor right to the same site -- appears more often on the Web than one would imagine, and is emblematic of the failure of e-commerce companies to see the bigger picture." (2000-05-21)
The link address is: http://www.ecommercetimes.com/story/3360.html