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Targeted Email Newsletters Show Continued Strength

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E-newsletters that are informative, convenient, and timely are often preferred over other media. However, a new study found that only 11% of newsletters were read thoroughly, so layout and content scannability are paramount.

The link address is: http://www.useit.com/alertbox/20040217.html

Created by gdickelman
Last modified 2004-06-18 02:42 PM
 

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