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Personalisation goes one-on-one with reality

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This Lighthouse on the Web editorial contents that: "the very idea of Internet personalisation is flawed on three levels; (1.) Customers don't want relationships with corporations; (2.) Personalisation technology understands consumers poorly; and (3.) Personalisation costs. (2000-09-04)

The link address is: http://www.shorewalker.com/hype/hype60.html

Created by rdickelman
Last modified 2004-06-15 12:22 PM
 
 

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