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On the Web, relaunches can sink you

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Yet the evidence suggests site relaunches carry heavy risks. Most Web site visitors want to do something or find something. Make them change the way they do things at your site, and you may confuse or discomfit them to the point where they leave. (2000-02-20)

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Created by rdickelman
Last modified 2007-08-09 08:17 AM

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