Theodor Holm Nelson
Top 10 Ways to Lose Your Intranet Users
KISS Your Customers If You Want Them Back
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ClickZ: Programmers dream of elegant code. To them, simple is elegant. That's true of the language the rest of us use: The best writing is often the simplest. So too with Web sites. The idea is to communicate, after all. Designing for simplicity is anything but simple (as if I needed to tell you that). But well-thought-out simplicity is what makes the successful Web sites successful. When you want to learn to be the best at something, do you study the amateurs or the pros? (2001-05-06)
The link address is: http://www.clickz.com/experts/design/traffic/article.php/841041
