Theodor Holm Nelson
Top 10 Ways to Lose Your Intranet Users
How to Monitor the Chatter
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While major companies spend tens or hundreds of thousands on projects that incorporate research, focus groups, and "account planning," thousands of consumers provide information to companies that is summarily ignored. Irate complaint letters go unread. Online chat-room information is ignored. Usenet groups (define) aren't even looked at. Blogs are unvisited.
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