Experience Design
In this "A List Apart" article, by John Locke, reports on a survey of experience designers where he found that: "designers who work in the physical world – designers of themed products and environments – have a vastly more developed theoretical base they can call on than do designers who work in the online world. While the latter have recently gotten most the ink, a lot more money and labor goes into the design of tangible objects and places intended to engender experiences." (2000-08-27)
The link address is: http://www.alistapart.com/articles/experience/