eLearning and the Attention Economy:
LineZine: Tom Davenport: We live in an attention economy. At this point in history, capital, labor, and information are all in plentiful supply. Computer processing power increases by leaps and bounds, but the processing power of the human brain stays the same. Telecommunications bandwidth is not a problem; human bandwidth is. The implications for business are dramatic. Through research and simple observation I’ve become convinced that attention is the scarce resource in today’s economy. Education and learning activities, and elearning in particular, are major consumers of attention. How will they compete? And what are the implications for knowledge workers already struggling to divide their attention between their worklife and homelife, while also being told that “anytime, anywhere learning” is the wave of the future? (2001-01-07)
The link address is: http://www.linezine.com/5.2/articles/tdeatae.htm