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B2B E-Mail: A Completely Different Ballgame
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"Take audio clips, for instance," says Mullen. "In the B2C [business-to-consumer] arena, audio clips often work great. But when you send a B2B e-mail to someone sitting in a cubicle, an audio clip can create a lot of noise, which can be pretty embarrassing and annoying."
Your latest software release dancing across the screen, in other words, could go from brand genius to branding disaster in a matter of two seconds.
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