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Are You Designing for Usability or Sales?, Part 2

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Did last week's column on designing for sales leave you with enough empathy to recognize your own site has several archetypical visitors, each with her own set of motivations, perspectives, and understanding of what you offer? Now, let's discuss how this is accomplished with scenario design.

The link address is: http://www.clickz.com/experts/crm/traffic/article.php/3299801

Created by rdickelman
Last modified 2005-04-05 10:54 AM
 
 
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