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Are You Designing for Usability or Sales?, Part 1
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A handful of people misunderstood my thoughts about usability when I recently asked, "Does Usability Actually Sell Anything?" I'm a big advocate of usability as a tactic. In fact, I've written about usability countless times in this column and my company's newsletter. We certainly don't want to place obstacles in front of users. However, for the last three years, I've urged people to go beyond usability.
Usability is related to the individual's subjective experience. The same 64-ounce glass mug I love to drink from is a disaster waiting to happen for my two-year-old daughter. Is the mug usable? Yes, for me. Not for her.
The link address is: http://www.clickz.com/experts/archives/sales/traffic/article.php/3297211
